When Real Good Honey challenged us to create a BOLD campaign for their anti-fungal honey (99.9% success rate, by the way), we didn't just think outside the box – we demolished it. Armed with UV lights and a sign reading 'Treat the rash or take the cash?', we stormed shopping centers with an outrageous proposition: $100 cash OR a free fungus treatment after a UV foot scan.
Sometimes the craziest ideas deliver the sanest results. 🍯