EZYCHARGE

How do you make portable phone chargers interesting? You dig for drama

Our mission: Make EzyCharge's network of charging stations impossible to ignore. Our method? Tap into everyone's worst nightmare – dead phone horror stories.

Armed with a camera and zero shame, we hit the streets asking one simple question: "What's the worst thing that's happened because your phone died?"

The responses? Pure comedy gold:

• Missed flights
• Lost relationships
• Stranded stories
• Dating disasters
• And some tales we can't even repeat 😅

We turned these street confessions into scroll-stopping ads that spoke to multiple target audiences. Because nothing sells phone chargers like the collective trauma of dead batteries.

The result? A campaign that proved sometimes the best marketing strategy is just letting people vent about their tech fails. 🔋

REAL GOOD HONEY

TREAT THE RASH OR TAKE THE CASH?

We offered strangers $100 cash or a UV foot scan in busy shopping centers. Chaos ensued. The result? A viral campaign with a 0.05 CPC and 5x ROAS. Yes, we really did that. 🦶✨

GOT BAKEY

UK ADVENTURE CALLING

Megaphones ✓
Viral shopping centre ejection ✓
Beach invasions ✓
How we turned a 15-year-old CEO's UK launch into Australia's most talked-about baking competition. 🇬🇧🥖

KYLE HUNT

THE PERSONAL BRAND EXPLOSION

20M+ organic views. 89K new TikTok followers. 14K new Instagram followers. How we turned authentic storytelling into a personal brand empire. 🚀

EZYCHARGE

DEAD PHONE HORROR STORIES

We asked strangers about their worst dead-phone disasters. The stories? Pure marketing gold. The ads? Converting like crazy. Sometimes the best content comes from real-life drama. 📱

PORT PHILLIP FERRIES

WHERE WORK MEETS WANDERLUST

Turned commuter content into wanderlust-worthy stories. From wineries to whiskey tours (tough job, but someone had to do it 😉), we transformed 'just a ferry ride' into Melbourne's favorite adventure launcher. 🚢

GOT BAKEY CAPITAL RAISE

THE EGO PLAY

How do you get investment bros interested in baking? Trigger their FOMO with tales of missed unicorns. Spoiler: Their egos (and wallets) couldn't resist. 💰

PIE FACE

“Donuts at Pie Face?! They would be disgusting!” “I bet they’re frozen first YUCK!” These were just some of the MANY comments Pie Face received when launching their new donut range.

SOCIAL MEDIA CAMPAIGNS

Ready to take your business to the next level? Whether it's boosting brand awareness, growing your social media, driving foot traffic, or increasing profits, we'll create tailored campaigns to help you succeed.