CHG AUSTRALIA

How many times do you have to put your birthday into a specific platform to sign up?

We specifically created ads that we knew would resonate with 20-year-olds to host their 21st birthday at this client's venue. Yes, they host weddings, corporate events, other birthday parties, and a multitude of other events.

Yes, we could go broad and target a huge audience saying, "Hey, host your event here." Will that get leads? Probably a few. Will it get leads for under $5 CPL? Very unlikely.

By targeting 20-year-olds with an ad that will likely gain an emotional connection to the target audience, we were able to consistently get new leads for under $5. This resulted in our client hosting events with a minimum spend of $2,000 and upwards of $10,000.
A lot… Right? For us as marketers, this is great.

The key?

We get specific with our ads, emotionally connecting with the target audience and, of course, making our client money. Winning.

REAL GOOD HONEY

TREAT THE RASH OR TAKE THE CASH?

We offered strangers $100 cash or a UV foot scan in busy shopping centers. Chaos ensued. The result? A viral campaign with a 0.05 CPC and 5x ROAS. Yes, we really did that. 🦶✨

GOT BAKEY

UK ADVENTURE CALLING

Megaphones ✓
Viral shopping centre ejection ✓
Beach invasions ✓
How we turned a 15-year-old CEO's UK launch into Australia's most talked-about baking competition. 🇬🇧🥖

KYLE HUNT

THE PERSONAL BRAND EXPLOSION

20M+ organic views. 89K new TikTok followers. 14K new Instagram followers. How we turned authentic storytelling into a personal brand empire. 🚀

EZYCHARGE

DEAD PHONE HORROR STORIES

We asked strangers about their worst dead-phone disasters. The stories? Pure marketing gold. The ads? Converting like crazy. Sometimes the best content comes from real-life drama. 📱

PORT PHILLIP FERRIES

WHERE WORK MEETS WANDERLUST

Turned commuter content into wanderlust-worthy stories. From wineries to whiskey tours (tough job, but someone had to do it 😉), we transformed 'just a ferry ride' into Melbourne's favorite adventure launcher. 🚢

GOT BAKEY CAPITAL RAISE

THE EGO PLAY

How do you get investment bros interested in baking? Trigger their FOMO with tales of missed unicorns. Spoiler: Their egos (and wallets) couldn't resist. 💰

PIE FACE

“Donuts at Pie Face?! They would be disgusting!” “I bet they’re frozen first YUCK!” These were just some of the MANY comments Pie Face received when launching their new donut range.

SOCIAL MEDIA CAMPAIGNS

Ready to take your business to the next level? Whether it's boosting brand awareness, growing your social media, driving foot traffic, or increasing profits, we'll create tailored campaigns to help you succeed.