PIE FACE

Pie Face asked for our help to not only take over this campaign, but to change peoples perceptions of these donuts.

We crafted a campaign that spoke directly to men's biggest investment fear: missing the next big thing.

Our solution?

Hit the streets and make people try them… without telling them where they’re from… and recording their reactions.

We ran this video ad with multiple goals in mind including specific store visits and social media engagements. Breaking this up into multiple ad sets - a total of 24 to see what audiences worked best.

REAL GOOD HONEY

TREAT THE RASH OR TAKE THE CASH?

We offered strangers $100 cash or a UV foot scan in busy shopping centers. Chaos ensued. The result? A viral campaign with a 0.05 CPC and 5x ROAS. Yes, we really did that. 🦶✨

GOT BAKEY

UK ADVENTURE CALLING

Megaphones ✓
Viral shopping centre ejection ✓
Beach invasions ✓
How we turned a 15-year-old CEO's UK launch into Australia's most talked-about baking competition. 🇬🇧🥖

KYLE HUNT

THE PERSONAL BRAND EXPLOSION

20M+ organic views. 89K new TikTok followers. 14K new Instagram followers. How we turned authentic storytelling into a personal brand empire. 🚀

EZYCHARGE

DEAD PHONE HORROR STORIES

We asked strangers about their worst dead-phone disasters. The stories? Pure marketing gold. The ads? Converting like crazy. Sometimes the best content comes from real-life drama. 📱

PORT PHILLIP FERRIES

WHERE WORK MEETS WANDERLUST

Turned commuter content into wanderlust-worthy stories. From wineries to whiskey tours (tough job, but someone had to do it 😉), we transformed 'just a ferry ride' into Melbourne's favorite adventure launcher. 🚢

GOT BAKEY CAPITAL RAISE

THE EGO PLAY

How do you get investment bros interested in baking? Trigger their FOMO with tales of missed unicorns. Spoiler: Their egos (and wallets) couldn't resist. 💰

PIE FACE

“Donuts at Pie Face?! They would be disgusting!” “I bet they’re frozen first YUCK!” These were just some of the MANY comments Pie Face received when launching their new donut range.

SOCIAL MEDIA CAMPAIGNS

Ready to take your business to the next level? Whether it's boosting brand awareness, growing your social media, driving foot traffic, or increasing profits, we'll create tailored campaigns to help you succeed.