A lot… Right? For us as marketers, this is great. We specifically created ads that we knew would resonate with 20 year olds to host their 21st birthday at this client's venue. Yes they host weddings, corporate events, other birthday parties and a multitude of other events. Yes we could go broad and target a huge audience saying ‘Hey host your event here’. Will that get leads? Probably a few. Will it get leads for under $5 CPL? Very unlikely. By targeting 20 year olds with an ad that will likely gain an emotional connection to the target audience, we were able to consistently get new leads for under $5 resulting in our client hosting events with a minimum spend of $2,000 and upwards of $10,000. The key? We get specific with our ads, emotionally connecting with the target audience and, of course, making our client money. Winning.

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