It's so important *from a marketing perspective* for people to have emotional connections with brands. If you appeal to your audience emotionally, you’ll have a much better chance that they will engage with your content, which will, in turn, make it far more likely for them to buy your product or service. Chang Chang💲⠀
⠀
An emotional connection will differentiate you from the millions of other brands out there bombarding their social media with nothing but SELL-SELL-SELL 🙅🏼
⠀
If you infuse your *relevant* content with humour, you can show your brand’s personality with the world, and get more people to engage with your content organically. ⠀
⠀
On the other hand, there’s more to all of this than simply sharing funny content. Your humour should fit your brand, and it should appeal to your audience. ⠀
⠀
The DO's ✅⠀
-Ask yourself WWJD? (What Would Jerry Do?)⠀
Jerry Seinfeld has a simple formula for comedy. He takes everyday situations and asks himself, “What’s funny about this?” Apply this type of thinking to your content⠀
- Show the human side of your brand. The best humour comes naturally! Experiment by recording video interviews/FAQS/Reviews/Random brand facts with quirky employees or even customers⠀
- Keep content relevant to your brand (Yes, I said this multiple times because there's nothing worse than seeing a brand post a meme that has someone else’s watermark at the bottom 🤦🏼♀️)⠀
⠀
The DON'TS ❌⠀
- Don't use poorly timed humour (I hope I don't have to explain this)⠀
- Don't misunderstand your audience's taste in humour⠀
- Don't copy other brands⠀
⠀
A real-life Teri example? One time I ran a marketing campaign via Tinder...
Now, I've had my fair share of swiping, but I promise you this one was strictly business.
⠀
I was working for a Casino and we had 4 cars to give away. My job was to run all of the Social Media and Digital parts of the campaign. ⠀
⠀
My briefed target goal/KPI's? ⠀
👉 To get people aged 18-25 through the door.⠀
⠀
Apart from my usual Social Media Strategies, I wanted to incorporate something a little different into this campaign. Where were all the 18-25 year olds that want a free car hanging out? Probs Tinder. Am I Right. *Spoiler Alert* I was right.⠀
⠀
👉 So what did I do?⠀
I created profiles and personalities for each car (I managed to dig out some old screenshots, see below). I get it, I get it, if you see a car on Tinder you automatically swipe left, it's probably some bogan that's '6 ft, because apparently that matters'. But, I made sure in the bio and in the second image that it was clear the Tinder user could WIN me (the car, not actually me, because then no one would have come through the door, ha!)⠀
⠀
Once people had matched 'me', I had a copy and paste message with some humour incorporated, as well as instructions on how they could use the message as an entry to win the car. All they had to do was come in, show the message to a customer service rep and BAM they got an entry. ⠀
⠀
It was easily measurable because the customer service rep would note that an entry was claimed via Tinder (I imagine they would have thought WTF are the marketing department up to, but anywho).⠀
⠀
👉 The Results?⠀
PEOPLE THROUGH THE DOOR AND TARGET GOALS MET ✅ As well as many funny chats on Tinder.⠀
⠀
Now, this is not a campaign strategy that I have done in recent times, and Tinder has probably got a lot more strict on cars having profiles. But my point is, incorporate humour that can be a little bit tongue in cheek, that works with your brand and most of all, is relevant.⠀
#MakeThemSwipe #MakeThemLaugh #MakeThemTalk